The owner of a new running store wanted his branding to appeal to both the serious and recreational runner and walker. The solution was to use bright colors with a cartoon illustration. The name alone helped promote the result he wanted.
![](https://tleeart.com/wp-content/uploads/2017/10/pacers-logo.gif)
my contributions:
creative direction • design and layout • illustration
![](https://tleeart.com/wp-content/uploads/2017/10/pacers-logo-small.png)